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When your Instagram posts provide users with added value, they are more likely to comment, share, or even bookmark them. Offer them tips or tricks that could help to solve their problems, educate them, provide step-by-step instructions, or run a giveaway. To get engaged, users need to identify themselves with your message on Instagram. Answer the question, “How this short (or long) caption on Instagram can make the life of my followers better?” Given that users don’t trust brands and their ads on social media, you need to focus on the emotions you want to trigger.
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In other words, you need to think like a customer and highlight the “What’s in it for me?” question to answer it in your Instagram post afterward. It’s about an added value it brings to the audience. Answer the “What’s in It for Me?” QuestionĮngagement on social media is not about your product or service. Just make sure the first sentence is compelling enough to make users click.Ģ. It may be words of some celebrity or influencer in your niche, or you may cite other members of your social media community. In other words, it’s a wow-effect in your caption.
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It’s something that makes followers stop while scrolling their feeds, think “wha-a-at?” and continue reading to learn what it’s all about.
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To engage users, you need to focus on this piece and make it intriguing enough so the followers would like to click “More” and continue reading. It’s not the news that Instagram shortens captions after 3-4 lines on mobile devices. Here go ten writing tricks to consider for your skyrocket Instagram engagement in 2020. So, why not try somewhat crazy tactics to distinguish yourself from the crowd? That’s all good and well, but when there are 25 million business profiles and 2 million advertisers on Instagram to promote products and services - it seems close to impossible to engage more followers than you have now. All this makes engagement the core metric for marketers to consider for the success of their social media campaigns. The majority are Millennials and Gen Z representatives who value authenticity and interactivity in the content before everything else. Generate more sales, increase traffic, social engagement and followers. Woorise is the easiest way to create viral contests, giveaways & competitions, landing pages and engaging forms such us surveys and quizzes. No one wants to miss such a broad audience, huh? 73% of Instagram users consider this platform the best way for brands to reach them, and more than 200 million of them visit at least one business profile daily. With over a billion active users, Instagram has the highest engagement rate. No wonder that Instagram has become the #1 tool for marketers to reach this in 2020: Social media marketing is all about tactics to grow following for better engagement and lead generation.